With Podbean’s PodAds, advertising on podcasts is as easy as following these three steps:
1. Create a campaign
Sign into (or create) your advertising account and click on “Create Campaign” to create a campaign. Set the basic information for your campaign: name, description, start date, budget, etc. Select categories and geographies. Pick ad slots and set CPM; upload ad files (or request a professional voice recording of your script).
2. Authorize your payment and run the campaign
After you authorize your payment, your campaign will be submitted to our advertising tech for review. Once you hit approve, our system will match podcasts to your campaign needs. The ads will begin running within 24 hours of your start date.
3. Managing and analyzing your PodAds campaign
You can view the podcasts on which your ads will run and remove specific podcasts if desired. Track your campaign’s results as it progresses: view impressions and amount spent. You can modify, pause or cancel campaigns at any time.