What is User Retention?


Podbean podcast user retention gives you a picture of listener loyalty within the Podbean app. This chart shows the number of listeners, their retention rate, and the average retention rate, revealing how many listeners return to play your podcast in the Podbean app over the most recent 7 weeks or 7 months.




How to Check User Retention


  1. Log in to your Podbean account.
  2. Go to "Statistics" > "Overview".
  3. Scroll down the Overview page to find the User Retention chart.


The data displayed depends on the time range you choose in the time selector at the top of the Overview page:

  • If you select Today, Last 7 days, or Last 30 days, you’ll see retention for the most recent 7 weeks.
  • For any other time range, you’ll see retention for the most recent 7 months.


Hover over the chart to see detailed listener counts and retention rates.

The average retention rate is displayed directly below each week or month.



How to Understand User Retention


Let’s say 100 people listened to your podcast in the first week. The retention chart shows how many of those same people keep listening in later weeks or months. For example, if 30 of them listen again in Week 2, the retention rate is 30%. If only 15 listen in Week 3, it’s 15%. This helps you see if your listeners are staying engaged with your content.


If the retention rate shows 0%, it means none of the listeners from the starting week played your podcast in the Podbean app during that specific week or month. But don’t worry—this only tracks Podbean app playback. Listeners might still be playing your podcast on other platforms, like a web browser, Spotify, or Apple Podcasts, and those plays won’t appear in this chart.


The “Average” retention below each week or month shows the mean retention rate for that specific week or month (e.g., all Week 1s or Month 1s) across the past 7 weeks or 7 months. For instance, if all Week 1s have a retention rate of 100%, the Average for Week 1 is 100%. If Week 6 has retention rates of 100% and 0%, the Average for Week 6 is 50%. This helps you spot trends in listener loyalty.