Yes, Podbean received IAB Tech Lab Podcast Measurement Independent Certification in July 2020. Podbean can be found on IAB’s list of compliant companies and you can view the full report here. Podbean achieved compliance for all areas of data we provide, including download, listener and ad delivery metrics.
About IAB Podcast Measurement Compliance:
According to IAB, “The IAB Tech Lab Podcast Measurement Compliance Program certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support.” This helps to address industry challenges such as lack of uniformity in measurement systems and how metrics are defined.
IAB certified statistics give advertisers a standard way to evaluate podcast performance.