Podbean’s promotion podcast campaign allows you to pay to advertise your podcast on other
podcasts. Here’s how to create promotion podcast campaigns:


1. Log into your podcast dashboard. Click "Ad Management", then find "Promote your podcast by advertising on other podcasts" -> Click "view more” to go to the promotion campaign list to create a campaign.




2. Fill in the basic information for the campaign. Here, you can target your ideal listeners by setting locations and preferred podcast categories. 


You need to select your preferred ad position (pre-roll, mid-roll, or post-roll) and then upload the audio file of your ad. You also need to set the budget. We provide 4 packages to select: 8k impressions—$200/ 10 days, 20k impressions —$500/ 20days, 40k impressions —-$800/ 30days, and 75k impressions — $1500/ 30 days.


Then set the campaign start date. (The campaign will not be removed until it reaches the impressions that you select, so to reach the ads impressions, your campaign may run longer than the time frame you've selected.)



3. Select the podcasts for your campaign. You'll see a list of podcasts that best match your targeted GEO and preferred categories. You can also click on "Advanced Filter" → enter the keywords to help you search for podcasts. The ones that best match will be listed on the top and marked as “Recommended”. 


3. Clicks on “Save and Continue” and the campaign will be created. You will need to authorize your payment method. After authorization, the campaign will be “under review” by the Podbean team. Typically, your campaign will be up and running within 24 hours. Once the campaign is approved, you will be charged immediately.



You can add more podcasts and view the detailed stats of ad impressions served on the Manage Your Campaigns page.