At Podbean Ads Marketplace, you can select the podcasts you want to run your ads on. This guide provides helpful tips.
When you create a campaign, you'll reach the 3rd and final step: Select Podcasts.
In this step, you'll see a list of available podcasts, along with their monthly download numbers in your targeted locations. You can click on the podcast title or "View Details" to access more information about the podcast and listen to episodes to decide if it aligns with your campaign.
To select a podcast, click the checkbox next to it. To batch select multiple podcasts, click the checkbox at the top.
- The podcasts displayed are from the categories you initially selected. You can click "Change Preferred Podcast Categories" to view or adjust the category selections.
- If you are looking for specific podcasts or ones containing particular keywords, you can search for podcasts by keywords.
On the right side, you’ll see the podcasts you’ve picked and how many. Click “X” if you wish to remove any.
Pay special attention to the "Tips Box" we've provided. It outlines your budget, estimated ad impressions based on the budget, and suggestions based on your chosen podcasts. You may see 3 types of messages:
- Optimal: Your selected podcasts can help you achieve the estimated ad impressions.
- Limited by podcasts: With the current podcast selection, your campaign may not reach the expected impressions. We recommend selecting more podcasts.
- Limited by budget: Your selected podcasts could potentially deliver more impressions than currently estimated, but are limited by the budget. Consider increasing your budget if necessary.
Once you've made your selections, click “Save & Submit”.
If you're not sure about your podcast selections or wish to make adjustments later, no problem. You can save the campaign first and add or remove podcasts anytime. For more details, refer to this guide.