Podbean supports tracking tags for third-party impression tracking. For every ad campaign, you have the option to add 3rd-party tracking URLs.

Current supported vendors

  • Claritas
  • Google
  • Kantar
  • Spotify Ad Analytics (Podsights)
  • Gumshoe / Gumball
  • Podscribe
  • Magellan AI

Contact us if your tracking vendor is not on the list yet.


How to add a tracking tag?

On the Manage Campaigns page, find the campaign that you want to track. Click the “Action” at the right end of the line of this campaign. Select the drop-down menu “Third-Party Tracking”. Enter your tracking tag and click “Add”.


Normally, a tracking tag is a URL beginning with http(s):// Some vendors may provide a <img> tag. You can enter the whole <img> tag as we’ll process it for you, or you can enter URL itself.

The tracking tag will display below after you successfully add it.

How to remove a tracking tag?

You can click the "X" at the right end of the tracking tag to remove it.