If you're a podcaster looking to monetize your podcast, advertising can be an excellent source of revenue. However, figuring out which types of podcasts are attractive to advertisers can be tricky. Here are some guidelines to help you understand which podcasts typically have more potential for advertising opportunities:

Podcasts with an attentive audience 

The size of a podcast's audience is an important indicator of its advertising value. Typically, podcasts considered ad-worthy have at least 1,000 monthly downloads. With higher download numbers, the higher likelihood of obtaining advertising revenue. 

Podcasts complying with English-speaking markets

Currently, most of the advertisement campaigns are targeted at the US and other English-speaking countries. Podcasts in other languages may have fewer opportunities to get ads in English-speaking markets.

Podcasts with "safe" content

Brand safety is of primary importance to advertisers. Consequently, podcasts discussing religion, sexuality, politics, or any explicit content may be restricted

In addition, Podbean Ads Marketplace provides a content safety scan to ensure your podcast complies with all applicable rules. If your podcast contains, or even implies, any content related to hate, threats, violence, etc., it is likely to be rejected.

We hope you can develop your content to maximize your potential to receive advertising opportunities by understanding these guidelines. If you have any questions, please feel free to contact us.