Podbean Ads Marketplace is a self-serve advertising platform that lets advertisers create and manage ad campaigns tailored to their needs. If you're not sure how to join the Ads Marketplace as an advertiser, please refer to the signup guide.


Now, let's go to the Campaign Management page to begin your advertising journey with Podbean.



Prepare Your Ad


Do you already have an audio ad ready? If not, you may first use our AI-powered ad studio for hassle-free ad creation, with a click on "Create Audio Ad with AI".



To learn more, refer to our detailed guide.



Create Your Ad Campaign 



Click on "Create Campaign" to get your campaign ready in 3 steps:

 

Step 1. Enter basic campaign info

Provide the basics such as a campaign name, what you're advertising for, and if your ad content involves any sensitive categories.


Step 2. Set up your campaign

  • Target audience
    Decide who gets your ads by targeting locations, listening devices, and podcast categories.

  • Set ads
    Choose your preferred ad positions (pre-roll, mid-roll, or post-roll) and upload ad audio. You can either use your own audio files or select from AI ad studio.

  • Set Budget & Scheduling
    Set how much to spend, when your ads run, and how your ads will be delivered.

 

Step 3. Select the podcasts

At this step, we list the podcasts that best match your targeted locations and podcast categories. Check their detailed info, download stats and listen to their episodes. Then select the podcasts with the most potential audience to run your campaign. 

 

For more guidance and tips on creating a campaign, you may visit our Support Center.


Once everything is set, click "Save & Submit"!



Run Your Ads & Track Results


If it's the first campaign you create, don't forget to authorize your payment. Our team will then review your campaign and have it ready to go within 2 working days. 


Once your campaign is live and your ads are online, you can track and view the results using the statistics provided by Podbean or a third-party tracking platform. For more info about tracking ad results, you may visit our Support Center.