Podbean Ads Marketplace is a self-serve advertising platform that lets advertisers create and manage ad campaigns tailored to their needs. This guide walks you through how to create, submit, and track an ad campaign in Podbean Ads Marketplace.
Before you start, make sure you have joined the Ads Marketplace as an advertiser and can access the Campaign Management page.
In this guide, you’ll walk through how to:
- Prepare your ad
- Create a new campaign
- Enter basic campaign information
- Set up campaign targeting, ads, budget, and schedule
- Select podcasts for the campaign
- Submit the campaign for review
- Track campaign results
1. Prepare your ad
Before creating a campaign, prepare the audio ad you want to use.
If you already have an audio ad, you can upload it when setting up the campaign.
If you do not have an audio ad ready, you can use Podbean’s AI-powered ad studio. On the Campaign Management page, click Create Audio Ad with AI to create an ad before adding it to your campaign.
Learn more: Create Ad with AI
2. Create a new campaign
Go to the Campaign Management page.
Click Create Campaign to start setting up your ad campaign.
3. Enter basic campaign information
Add the basic details for your campaign, including:
- Campaign name
- What you are advertising
- Whether the ad content includes any sensitive categories
After completing the basic information, click Continue to set up your campaign targeting, ads, budget, and schedule.
4. Set up your campaign
In the campaign setup step, choose how your ads should run.
- Target audience
Decide who should hear your ads by setting targeting options such as locations, listening devices, and podcast categories. - Ad placements and audio
Choose where your ads should appear, such as pre-roll, mid-roll, or post-roll placements. Then upload your ad audio or select an ad created with Podbean’s AI ad studio. - Budget and schedule
Set your campaign budget, choose when the ads should run, and configure how the campaign should be delivered.
After completing the campaign setup, click Continue to select podcasts for the campaign.
5. Select podcasts for the campaign
At this step, Podbean lists podcasts that best match your targeted locations and podcast categories.
Review the available podcast information, download stats, and episodes. Then select the podcasts that best match the audience you want to reach.
6. Submit the campaign
After you finish the campaign setup and podcast selection, click Save & Submit.
If this is your first campaign, authorize your payment before the campaign can run.
After submission, Podbean reviews the campaign and prepares it to go live. Campaign review may take up to 2 working days.
7. Run your ads & Track campaign results
After your campaign is live and your ads are running, you can track results using Podbean’s campaign statistics or a third-party tracking platform.
Learn more: Tracking Results
Please Note
- After you submit your campaign, Podbean will review it before it goes live. Once the campaign is approved, it can start running.
- Campaign review may take up to 2 working days.
- If this is your first campaign, payment authorization is required.
- Results are available after your ads are live.
Learn More
For more details about creating, paying for, and tracking ad campaigns, see: