With the PodAds dynamic ad insertion service, you can now make more efficient use of advertising revenue and more easily manage your ads. Here’s how to use PodAds:


1. Go to Your PodAds Dashboard


2. Create Ad Campaigns


3. Set Ad Insertion Time Slots


4. View Your Advertising Stats


5. Manage Your PodAds Campaigns



1. Go to Your PodAds Dashboard


Log into your podcast dashboard. Expand the menu Monetization and click on Ad Management. Now you can see "Use Podbean Dynamic Ad Insertion" listed as one of the advertising options. Click the "Learn More" button (or "Manage" if you've used PodAds before) to enter your PodAds dashboard




2. Create Ad Campaign

 

Click the Create Campaign button to get started! First, set up the basic information for your campaign. You can fill in your campaign name, start time and end time.



*Please kindly note that the system needs 24 hours to prepare the ads and insert them into your podcast.


Select the targeted geographies. You can run ads worldwide or select particular countries or U.S. states.



Select ads positions and upload ad audio files. You can pick where your ad gets inserted: pre-roll, mid-roll, or post-roll.



Select podcasts and episodes. You can decide which podcasts and podcast episodes get the ads.



Publish your campaign or save as a draft. Once you’ve filled out your campaign information, you can either publish your campaign to go live at your set start date or save it as a draft to come back and edit later. You can also go back and edit your live campaign at any point before the end date.


*If this is the first campaign you create, don't forget to authorize your payment. For the PodAds service, Podbean bills at a rate of $1 CPM (cost per 1000 ad impressions). You will be charged when the cost of a campaign reaches $20 or when a campaign is removed/cancelled.



3. Set Ad Insertion Time Slots


Click on the “Set Ad Time Slots” button to manually set/edit ad time slots. 



You can set ad slot timestamps on episodes individually or by batch. Click here for more info about Setting Ad Time Slots for Your Podcast.



4. View Your Advertising Stats


Once your campaign is up and running, you will be able to view your ad stats in your PodAds dashboard. Just click “Action” button and select “View Stats” from the dropdown menu.



From there, track your ad impressions by position or in total. You can also export the report as a CSV file.



5. Manage Your PodAds Campaigns

You can edit your campaign at any point before the end date (including changing the end date to be sooner or later than originally set).  


Edit your PodAds campaign.  Start at your PodAds dashboard, click “Action”, and select “Edit Campaign.”



From there, you can change the name, the start and end dates, the locations targeted, what audio is used, and the podcasts running the ads.


Cancel your PodAds campaign.  To cancel your campaign, click “Action” and select “Cancel” from the drop-down menu.



From there, you will be asked to confirm your decision to cancel. Canceling your campaign cannot be undone, and the campaign must be recreated if you want to run it again.