What Is Podbean Dynamic Ad Insertion?


Dynamic Ad Insertion is a technology that delivers ads or other audio content through designated ad time slots in an episode. The inserted content is separate from the original episode audio, rather than permanently embedded in the episode file.


This means you can manage campaigns and update the content delivered through available ad time slots without editing or re-uploading the original episode.


Building on this technology, Podbean offers a complete Dynamic Ad Insertion service that gives podcasters a centralized way to manage ad delivery across their podcast episodes—from campaign setup to performance monitoring.



Before You Get Started


  • Dynamic Ad Insertion is available to users on the Podbean Unlimited Audio plan or higher. To view subscription plan details, visit the Pricing page.

  • Dynamic Ad Insertion is free for users on the Podbean Network plan. Users on other subscription plans are billed based on delivered ad impressions. For more information, see How Billing Works for Dynamic Ad Insertion.

  • Dynamic Ad Insertion supports inserting audio ads or other audio content into audio episodes only. Video ads and ad insertion in video episodes are not supported at this time. 



How Podbean Dynamic Ad Insertion Works


Create a Campaign


To access Dynamic Ad Insertion, go to your Podbean dashboard. Navigate to Monetization -> Ad Management, and enter the Use Podbean Dynamic Ad Insertion section.

Create a campaign to deliver ads. You can configure its settings, add your ad content, and select the podcasts and episodes where it will run.


→ Learn more: Create & Manage Dynamic Ad Campaign



Set Ad Time Slots


Ad time slots define where ads appear in your episodes. By default, Podbean enables Smart Slot to automatically find natural breaks in your episodes and place ads there. You can also set time slots manually for more precise control.

→ Learn more: Setting Ad Time Slots for Your Podcast



Launch Your Campaign and Track Impressions


Once your campaign is live and ad time slots are available, ads are dynamically inserted at your designated time slots, and listeners will hear them when they play your episodes.

You can track campaign performance at any time with the Impressions Report, or add third-party tracking tags if needed.

→ Learn more: How to View Campaign Stats