With the PodAds dynamic ad insertion service, you can now make more efficient use of advertising revenue and more easily manage your ads. Here’s how to use PodAds:


1. Create Ad Campaigns


2. Set Ad Insertion Time Slots


3. View Your Advertising Stats


4. Manage Your PodAds Campaigns


Watch the video "how to create a dynamic ad insertion podcast advertising campaign in PodAds".

1. Create Ad Campaign

 

Set up the basic information for your campaign. You can fill in your campaign name, start time and end time.


*Please kindly note that the system needs 24 hours to prepare the ads and insert them into your podcast.


Select the targeted geographies. You can run ads worldwide or select particular countries or U.S. states.

Select ads positions and upload ad audio files. You can pick where your ad gets inserted: pre-roll, mid-roll, or post-roll.


Select podcasts and episodes. You can decide which podcasts and podcast episodes get the ads.

Publish your campaign or save as a draft. Once you’ve filled out your campaign information, you can either publish your campaign to go live at your set start date or save it as a draft to come back and edit later. You can also go back and edit your live campaign at any point before the end date.  

2. Set Ad Insertion Time Slots


You can go to the advertising page and click on the “Set Ad Time Slots” menu to manually set/edit ad time slots.*


*The default setting for pre and post roll slots is before and after the podcast content. If no mid-roll timestamp is chosen, ads will be inserted at a Smart PodAds Point (SPP) that our system selects. We recommend manually selecting your mid-roll time slot for the best results.




You can set the ad slot timestamps as a batch using the “Batch Set” button, or on an episode-by-episode basis by using the pencil icon.

Set time slots by batch: This will apply to all back episodes. Once you select this option, click on the ad slot you’d like to set. Pre-roll and post-roll ads play at the beginning and end of your podcast audio by default. Mid-roll should be set by number of hours: minutes: seconds from the start of the audio.


Once your ad slots are set, they will be indicated by orange bars. Scroll over them to see the exact timestamp.


Set time slots episode by episode: Click the pencil icon, a window for “ad time slots” will pop up for you to set the time stamps for that episode. You can listen to the episode in the window to help you select an optimal time.



Once your ad slots are set, they will be indicated by orange bars. Scroll over them to see the exact timestamp.


Click the “Finish” button to set all the changes you’ve made to the time slots.


Set time slots as you publish your episode.  Go to the “New Episode” tab and publish your episode as usual. Once your audio file has completely loaded, a new section will appear beneath the summary where you can set the time slots for your ads.


For more info about Setting Ad Time Slots for Your Podcast, please click here.


3. View Your Advertising Stats


Once your campaign is up and running, you will be able to view your ad stats in your PodAds dashboard. Just click “Action” button and select “View Stats” from the dropdown menu.

From there, track your ad impressions by position or in total. You can also export the report as a CSV file.


4. Manage Your PodAds Campaigns

You can edit your campaign at any point before the end date (including changing the end date to be sooner or later than originally set).  


Edit your PodAds campaign.  Start at your PodAds dashboard, click “Action”, and select “Edit Campaign.”

From there, you can change the name, the start and end dates, the locations targeted, what audio is used, and the podcasts running the ads.


Cancel your PodAds campaign.  To cancel your campaign, click “Action” and select “Cancel” from the drop down menu.

From there, you will be asked to confirm your decision to cancel. Canceling your campaign cannot be undone, and the campaign must be recreated if you want to run it again.


Watch the video "how to create a dynamic ad insertion podcast advertising campaign in PodAds".