*Programmatic ad opportunities are available to Podbean-hosted podcasts with over 1,000 monthly downloads.

Programmatic podcast ads are automated, data-driven advertisements that are served in podcasts. They are bought and sold through advertising platforms, which allows for real-time bidding and optimization based on audience targeting.  Podbean Ads Marketplace offers programmatic ads from multiple advertising platforms, giving podcasters of different sizes the chance to maximize earnings. As a podcast host, you can concentrate on creating content and let Podbean handle monetization by inserting the highest bidding ads in your designated ad slots.

Here’s how to enable programmatic ads on your podcast:

  1. Login into Podbean. Head to the Settings page at Podbean Ads Marketplace.  

  2. Under the Action header, click the blue Join Ads Marketplace button. Or if you see the dropdown menu Manage, click on it and select Activate Ad Types.


  3. To enable programmatic ads, click the slider to ON and save.

Your podcast is now signed up with Podbean Ads Marketplace and is eligible to run programmatic ads. 

Learn about different ad types, managing ads on your podcasts, and more by clicking the links below.