Programmatic podcast ads are automated, data-driven advertisements that are served in podcasts. They are bought and sold through advertising platforms, which allows for real-time bidding and optimization based on audience targeting.  Podbean's Ads Marketplace offers programmatic ads from multiple advertising platforms, giving podcasters of different sizes the chance to maximize earnings. As a podcast host, you can concentrate on creating content and let Podbean handle monetization by inserting the highest bidding ads in your designated ad slots.

Here’s how to opt in to programmatic ads on Podbean’s Ads Marketplace.

  1. Firstly, you will need to join Podbean’s Ads Marketplace and log in using your Podbean account.

  2. In the top bar, click Settings. This page will list your public podcasts.

  3. Under the Actions header, click Manage.

  4. Click Activate Ad Types.

  5. To enable programmatic ads, click the slider to ON.

  6. Click Save.

Your podcast is now signed up with Podbean’s Ads Marketplace and is eligible to run programmatic ads. 

Learn how to opt into various ad opportunities and manage ads on your podcasts by clicking the links below.