Podbean Ads Marketplace offers a cost-effective podcast advertising solution that helps you reach millions of targeted podcast listeners. By matching your ads with podcasts that have relevant audiences and allowing you to hand-pick where your ads appear, you can make the most of your marketing budget.


If you’re looking to...

⩥ Advertise your brand or business, this guide is for you. Keep reading for helpful advice. 

⩥ Promote your podcast and now using Podbean as your hosting platform, click here to find out more. 

⩥ Promote your podcast but NOT currently using Podbean as your hosting platform, we recommend claiming your podcast's ownership on Podbean to run ad campaigns. Learn more by clicking here.



To create your Podbean advertiser account, click here to easily sign up. You now gain access to the Campaign Management page. Let's get started with a click on Create Campaign.



Step 1. Enter basic campaign info

Provide the basics such as a campaign name, what you're advertising for, and if your ad content involves any sensitive categories.



Step 2. Set up your campaign

  • Target audience 
    Decide who gets your ads by targeting locations and podcast categories.
  • Set ads 
    Choose your preferred ad positions (pre-roll, mid-roll, or post-roll). Upload your own ad audio, or provide a script and Podbean will create a professionally recorded spot with your ad copy.
  • Set Budget & Scheduling 
    Set how much to spend, when your ads run, and how your ads will be delivered.


Tips:

  • Note the estimated impressions based on your budget and CPM. Adjust the settings accordingly.
  • Frequency cap decides how often an individual user will see your ad within a certain period of time. Customize the frequency cap to avoid overexposing the ad to the same audiences.
  • Choose the campaign pacing as you need. You can opt for either accelerated (running ads as quickly as possible) or even pacing (running ads evenly throughout the campaign period).



Step 3. Select the podcasts

At this step, we list the podcasts that best match your targeted locations and podcast categories. Check their detailed info, download stats and listen to their episodes. Then select the podcasts with the most potential audience to run your campaign. 


Tips:

  • Suggestions of adding podcasts or raising budget are given based on your targeted impressions and downloads of selected podcasts. Adjust them if needed.



When you have set everything, click "Save & Submit"! If it's the first campaign you create, don't forget to authorize your payment. Our team will then review your campaign and have it ready to go within 2 working days. 



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