Podbean Ads Marketplace allows eligible podcasters to monetize their podcasts with programmatic ads. This guide explains the requirements for joining, how to enable your podcast, and what to expect after you join.



Requirements


You can join Podbean Ads Marketplace if your podcast meets all of the following requirements:

  • Location
    The Ads Marketplace is currently available to podcasters in the United States. We're working to expand to more regions as we grow.

  • Hosting plan
    Your podcast needs to be hosted on Podbean with a Podbean Unlimited Audio plan or higher. See our hosting plans for more details.

  • Monthly downloads
    For consistent ad performance, your podcast needs at least 1,000 downloads in the last 30 days (based on Podbean's download statistics) to join the Ads Marketplace.


Please note: Ads Marketplace currently supports audio ads for audio episodes only. Video ads and ad insertion in video episodes are not supported at this time.



How to Join Podbean Ads Marketplace


1. Log in to your Podbean account and open your podcast dashboard.


2. Go to Monetization > Ad Management.


3. Open the Make money by joining Podbean Ads Marketplace section to access the Ads Marketplace dashboard.



4. Go to Ad Controls > Podcasts.


5. Turn on the podcast you want to monetize.



Once enabled, your podcast is now part of the Ads Marketplace and ready to receive programmatic ads.



After You Join


Once you've enabled the Ads Marketplace, Podbean will automatically start matching your podcast with advertising opportunities and dynamically inserting ads into your episodes.


To get the most out of your experience, you may also want to:


Once your podcast starts receiving ads:

  • Track Your Ad Performance
    View the key metrics on your dashboard, including ad impressions, revenue, and CPM.

  • Getting Paid for Ads
    Once ad revenue is verified and settled, it is added to your payable balance. Add your payout method in the Payments page to start receiving payouts.